Authentic in an Artificial World

As marketers, business developers, and technical writers, do you become overwhelmed with the daily deluge of content you’re asked to create? Pressed for time, we can dive into artificial intelligence without much reflection or training. Yep! AI can help! But, will that reach our goal of genuine connection with the reader that will win more work?

In a world where AI is becoming the standard, our authenticity hangs in the balance. So, let’s get REAL! What compels people to actually read that proposal, email, website or social media post? What creates a spark of connection with that client even before the meeting? It’s your authenticity.

In this high-energy, interactive workshop, we’ll explore — is the writing real or fake? What is fake formal? What are four keys to authentic writing? You’ll walk away with a creative process that works and a template for crafting compelling digital communication.

This fun, hands-on session provides opportunities to engage with real-world material for real-world results, with individual and group games. Come elevate your communication skills with the “write” stuff!