Remember that presentation when something unexpected happened? Everyone laughed and it changed everything. How about that amazing speaker you loved? They told that riveting story and you felt like you were right there with them. Whatever those presenters did, they created a memory for you.
Now, turn the tables. You’re shortlisted. How can you help the panel remember you when making their decision? How can you help them know they can trust you with their project? Answer: Create memories.
So how do you create memories? As humans, one of the most powerful memory multipliers we have is emotion. The stronger our emotions — the more personal something is for us — the more we remember it. Maya Angelou puts it so well: “People will forget what you said, and people will forget what you did, but people will never forget how you made them feel.”
Technically, you can’t make someone feel something. But, you can raise the stakes and set the environment for your audience to experience your message on an emotional level:
Talk from your heart. Be authentic. Be candid. What would you really like to say?
Connect with your passion. If you want them to feel it, you’ve got to feel it first.
Be Italian. Use your body! Moving your body will connect you to your emotions.
Have fun. Enjoy yourself. Play and be casual like you are in the office.
Stay present. Be where you are. Focus, listen and respond in the present moment.
People love real, live human experiences. And they’ll thank you for the memories…