I like watching classic TV programs like The Ed Sullivan Show. Where else can you see Elvis Presley sing or twin acrobats juggle batons? I especially like those plate spinners who masterfully swirl china to the tune of the “Sabre Dance.” Crazy!
What does plate spinning have to do with presentation training? Lots! We’re having a ball these days helping firms prep for interviews. One thing that teams struggle with is how to start the presentation with the kind of energy that’s infectious — energy that makes the client say, “Wow! I can’t wait to hear from these people.”
It’s up to the team leader to be a plate spinner! You know that guy – he starts spinning one plate on top of a pole, then another, and another, and another. The energy he brings to his act is totally infectious. Set up your presenters with that same energy using what we call, “The Superlative Introduction.”
When you introduce your teammate, say four things, and only these four things, in this order:
1. Their name
2. Their project title
3. An experience qualifier — big number (dollars, sq. feet, years) or single, relevant biggie project
4. Your personal testimony regarding their character or skill — something only YOU can say from your heart!
Your intro should sound something like: “Here’s Joe, and he’ll be your project manager. Other than the fact that he’s specialized in healthcare construction for 20 years, what makes him perfect for this job is that he just thrives under pressure. It’s amazing to watch him beat a tight schedule, and that’s what you’ve got here. You’ll love working with Joe.”
You know what’s just happened? In about 10 seconds, you’ve:
- Bragged about your teammates in a way that they could never brag about themselves.
- Emphasized the presenters’ experience, so they never have to re-introduce or re-qualify themselves.
- Set up your team to immediately delve into the project, which is what the panel wants to hear!
Imagine – it takes just seconds to get your presenters up and spinning!