SMPS CT – March 2017 / Gracewriting: Words with Power and Grace

Wimpy writing just doesn’t get results! Gracewriting® teaches you to write with power by being clear, concise and correct. We help you write with grace by putting your reader’s needs first.

In today’s lightning-fast business environment, no one has time to read wordy emails, letters or proposals. Murky writing certainly isn’t going to get us from the RFP to the shortlist. It’s just good business to write succinctly and correctly, creating energized documents that connect with the reader.

We’ve all read the project proposal blah-blah, haven’t we? “This is who we are, and this is what we do.” It’s self-centered; it’s boring, and it’s just plain blah-blah!

What if the content in your proposal spoke to your clients’ different preferences and thinking styles? Wouldn’t that be helpful to your reader? Welcome to the power of writing with your whole brain! The Herrmann Brain Dominance Instrument (HBDI) is the world’s leading thinking-styles assessment tool. HBDI’s Whole Brain® theory helps us understand how people prefer to think, process information and communicate.

In this fun, interactive workshop, we’ll learn how to use Whole Brain® Thinking to craft proposals that will connect with your readers and help them make the decisions that are right for them.

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