Compelling Cover Letters and Proposals

An intentional focus on the client’s vision and concerns for their project should be the goal of any proposal. But, all too often it’s a version of, “This is who we are. This is what we do. This is why we’re great.” It’s the “We-We Show.”

What if we created the “You You Show” instead — a cover letter and proposal that speak to what the client cares about? In this workshop, we’ll explore how to use Whole Brain® Thinking to craft proposals that are more about them and less about you. Let’s make The Human Connection® on paper!

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