Social Media. Do you love it for the way it keeps you in touch? Or is it a waste of time? Do you enjoy surfing Facebook, avoid it completely, or occasionally check it out? Are you overwhelmed with channels and likes and favorites and shares and retweets and links, or do you eagerly adopt the latest version?
For 20 years, you’ve heard us talk about the joys and benefits of making human connections — whether giving a presentation or talking with clients, friends or family. Yep, great things happen when humans connect with humans.
Enter social media. Yikes! Having experienced the power of connecting in person, how do we do that via Facebook (funny — they call it FACEbook), LinkedIn or Twitter? Shall we blow off social media because it’s not face-to-face?
Although it took us a minute or two, we finally launched our Facebook page a couple weeks ago. And, we’re figuring it out — how do you truly connect with someone when you can’t see them? Let’s go back to basics — they still apply. Where is our focus? Is it on ourselves or on the other person?
It’s so easy to forget you’re connecting with a person when you don’t see them. We’ve got to remember there’s a live person on the other side of that iPhone:
Say Thank You. Do like your momma taught you. Thank people for a recommendation or introduction. Say “thanks” for suggesting an article or video you enjoyed. Let them know the link they shared was helpful. Adopt an attitude of gratitude.
Cheer Them On. Celebrate their accomplishments. Woo-hoo their awards. “Favorite” their good news. Tweet about their ribbon cutting. Cheer their promotion. Be supportive.
Give Back. Retweet things your followers will find useful. Share connections. Add an article. Offer tips. Boost a blog. Provide resources. Figure out what people are looking for and help them find it!
Grow. Technological changes are exploding. Cultivate a willingness to learn about the latest technology and the ability to discern whether or not it’s a fit for you. If the new platform will make it faster, easier, better or smarter to connect with your followers, perhaps you should try it!
So, what’s working for you? How do you make human connections on SoMe? We’d love to hear from you — choose your favorite media mode!
Facebook: Graceworks Inc.
Phone: 212-724-1541 or 800-260-8323
Postal Mail: 470 West End Avenue / Suite 8D / New York, NY 10024
LinkedIn: Graceworks Inc.
We “hangout” on Google too. 🙂